Behavior study: investors and online documents
EZOnlineDocuments has conducted research and gathered data from our own clients’ hosted documents to show trends in how investors view online documents. Below are statistics and analysis from that research. These statistics show what investors are looking for in an online document and how investors are viewing an online document.
Study results
The results of our findings are clear: investors overwhelmingly pick the Interactive version of a document over the PDF version 96% of the time. We’ve also seen from 2016 to 2017 an uptick in the total number of investors using mobile devices to view an online document (now 13%). Lastly, our MEET the BOARD™ feature, which utilizes the best of what Interactive documents have to offer, has skyrocketed to the most viewed content page in our hosted online Proxy Statements.
| 2016 study results | 2017 study results |
|---|---|
| 96% review the Interactive version 4% download the PDF |
96% review the Interactive version 4% download the PDF |
| 8% review the pages on a mobile device | 13% review the pages on a mobile device |
| Top 5 pages viewed (Annual Report): 1. Tiles Navigation 2. Cover page 3. Selected Financial Data 4. Letter to Shareholders 5. Form 10-K Part I |
Top 5 pages viewed (Annual Report): 1. Tiles Navigation 2. Letter to Shareholders 3. Form 10-K Part I 4. Board of Directors/Officers 5. Cover page |
| Top 5 pages viewed (Proxy Statement): 1. Tiles Navigation 2. Proxy Statement Summary 3. Election of Directors 4. MEET the BOARD 5. Summary Compensation Table/Executive Compensation |
Top 5 pages viewed (Proxy Statement): 1. Tiles Navigation 2. MEET the BOARD 3. Proxy Statement Summary 4. Executive Compensation 5. Election of Directors/How to Vote |
Move past PDF!
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