Tablet and Mobile Trends Summary
How adults in the United States access the internet has undergone significant changes over the past several years. As of 2016, 77% of adults own a smartphone, which is the same number of adults that own a desktop/laptop (78%).2 Continuing the internet device movement, 51% of adults in the U.S. own a tablet device.2 However, U.S. adults spend twice as much time on the internet on their mobile device as on their desktop/laptop, and 18% of U.S. adults consider themselves "mobile-first,"3 making mobile devices a prime viewing platform for everything internet based. U.S. seniors (aged 65+) have not been left behind: 42% own a smartphone and 32% own a tablet.4
Ignore mobile at your peril.
No matter how long your company tries to ignore it, fight it, and ineffectively hide from it, mobile technology will take over the internet.
80% of the S&P 500 companies have responded to this new way of viewing online material by investing in making their websites "responsive," and thus viewed easily on mobile devices. Unfortunately, 70% of the S&P 500 companies use the non-responsive, non-SEC compliant PDF to publish their Annual Report online and 89% use PDF to publish their Proxy Statement online.6 With this continued PDF publication, IR documents have not reacted well to the changing mobile user base.
Companies like the S&P 500 can cater to their mobile investors by creating mobile-friendly, responsive online documents. When companies post an Interactive version and a PDF of the same document, 96% of investors view the Interactive version, while only 4% download the PDF.6 Bringing your online documents into the mobile age is cost-effective and worthwhile, considering the movement toward mobile usage. The data says it all: Invest in mobile, interactive documents, and you invest in your clients.
Mobile Trend Articles
- 1 (Jun 2017) EZOnlineDocuments: Behavior Study – Investors and Online Documents
"Investors overwhelmingly pick the Interactive version of a document over the PDF version 96% of the time."
- 2 (Jan 2017) PewResearchCenter: Mobile Fact Sheet
"Today just over one-in-ten American adults are “smartphone-only” internet users – meaning they own a smartphone, but do not have traditional home broadband service."
- 3 (March 2017) Fetch: What Mobile-First Consumers Want from Brands
"87% of Mobile-First audience are reading newspaper content on their devices every week."
- 4 (May 2017) PewResearchCenter: Tech Adoption Climbs Among Older Adults
"...smartphone ownership among seniors whose annual household income is $75,000 or more increased by 39 percentage points since 2013 – 15 points higher than the growth reported among seniors overall."
- 5 (Jan 2017) Inc.com: Why Your Company Needs to Focus on Mobile Design
"If your business wishes to survive, it must be adaptive."
- 6 (Sep 2016) EZOnlineDocuments: The Second Annual EZOnlineDocuments' S&P 500 Study
"Our second annual S&P 500 study revealed dramatic growth in the number of companies who have invested in making their websites (and IR websites) mobile-friendly. The percentage increased from 68% to 80%."