Behavior Study – Investors and Online Documents

You have seen industry trends on the use of mobile devices and how S&P 500 companies have upgraded their websites to support mobile users, but what about online investors specifically? Should you continue to post a PDF of your Annual Report and Proxy Statement? Or do online investors want more than PDF?

EZOnlineDocuments has conducted research and gathered data from our own clients’ hosted documents to show trends in how investors view online documents. Below are statistics and analysis from that research. These statistics show what investors are looking for in an online document and how investors are viewing an online document.

The results of our findings are clear: Investors overwhelmingly pick the Interactive version of a document over the PDF version 96% of the time. We’ve also seen from 2016 to 2017 an uptick in the total number of investors using mobile devices to view an online document (now 13%). Lastly, our “Meet the Board” feature, which utilizes the best of what Interactive documents have to offer, has skyrocketed to the most viewed content page in our hosted online Proxy Statements.

2016 Study Results 2017 Study Results
96% review the Interactive version
4% download the PDF
96% review the Interactive version
4% download the PDF
   
8% review the pages on a mobile device 13% review the pages on a mobile device
   
Top 5 pages viewed (Annual Report):

1. Tiles Navigation
2. Cover page
3. Selected Financial Data
4. Letter to Shareholders
5. Form 10-K Part I
Top 5 pages viewed (Annual Report):

1. Tiles Navigation
2. Letter to Shareholders
3. Form 10-K Part I
4. Board of Directors/Officers
5. Cover Page
   
Top 5 pages viewed (Proxy Statement):

1. Tiles Navigation
2. Proxy Statement Summary
3. Election of Directors
4. Meet the Board
5. Summary Compensation Table/Executive Compensation
Top 5 pages viewed (Proxy Statement):

1. Tiles Navigation
2. Meet the Board
3. Proxy Statement Summary
4. Executive Compensation
5. Election of Directors/How to Vote

Investors want more than PDF! Contact us today for a free quote. Moving past PDF is important and cost-effective.


EZOnlineDocuments, LLC
(973) 236-1576
info@ezonlinedocuments.com
Make us your choice for document solutions
Contact us today!